First off, let me admit a huge bias of mine against Greenpeace since meeting one of these clowns in a bar. Every member I’ve met has been more concerned with being counter culture than solving problems and as a result, I’ve always seen them as the worst kind of NGO: the kind that would be deeply upset if the problems they claim to be in the business of resolving ever went away. That said, this is a pretty good stunt. And most importantly, it worked. They even went for a classy finish on the website with the following:
“Please join us in thanking Kimberly-Clark for supporting conservation of the Boreal Forest by sending its CEO a congratulations email.“
I went ahead and did just that. Nice one punks.
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